During 2009, the Molly Maid system, customers and vendor partners donated a record $146,900 to support the Ms. Molly Foundation. These donations provide much-needed support to domestic violence shelters and safe houses, helping victims of the nation’s most underreported crime.
The 2009 Ms. Molly Foundation fund-raising total represents almost a 15 percent increase over last year’s sum. Since its inception in 1996, the Ms. Molly Foundation has raised more than $871,000, and has supported more than 100 domestic violence shelters. When selecting a cause to support systemwide, Molly Maid franchise owners overwhelmingly chose to help raise awareness for domestic violence after noticing the prevalence of the crime among employees within their own franchises.
“After another year of economic downturn, it’s comforting to know that people are still dedicated to supporting the causes they strongly believe in,” said Molly Maid President Kristi Mailloux. “We’re pleased with a 20 percent increase in franchise owner participation in Ms. Molly events, and these selfless acts have paid off for communities nationwide.”
Each year, more Molly Maid franchise owners participate in the Ms. Molly Foundation systemwide. The 2009 fund-raiser saw a 20 percent increase in franchisee participation, and Molly Maid ultimately plans to incorporate all 400+ franchise locations in the effort. In addition to raising much-needed funds for shelters and victims, educating customers and the general public about domestic violence remains one of Ms. Molly’s top priorities.
Each October during National Domestic Violence Awareness Month, Molly Maid franchise owners donate a portion of the service fees from every home cleaned to shelters and safe houses. For the past three years, franchise owners have extended their efforts beyond October by holding silent auctions, adopting local shelters and organizing charity races. An example includes David Dickinson’s annual silent auction event held in January 2009 in Chapel Hill, North Carolina. This auction attracted more than 150 participants and raised roughly $33,000 for the primary shelter in the area.
“As business owners, our franchisees welcome the tremendous amount of responsibility to invest in the communities they serve,” Mailloux said. “Our franchise owners inspire us on a daily basis, and they appreciate the Ms. Molly Foundation as a vehicle for standing behind a common company cause.”